Welcome to our Comprehensive Outdoor Advertising guide
In this guide, you will learn about all the different kinds of Outdoor Advertising. The advantages and disadvantages of each type.
What is Outdoor Advertising?
Outdoor Advertising can be defined as any method of Advertising to potential customers who are outdoors and therefore not exposed to the traditional forms of media – TV, Radio or Newspapers
There are two main types of Outdoor Advertising
Active Outdoor Advertising includes
- Aerial Advertising
- Towed / Vehicle Billboard
- Motorcycle towed signs
- Bus advertising
- Taxi advertising
Passive Outdoor Advertising includes
All methods involve promoting your message for all to see.
Active Outdoor Advertising - your display on the move
Active Outdoor Advertising is sometimes called Transit Advertising
Active Outdoor Advertising has the advantage over passive Outdoor Advertising because it is active
Who does not want to see what is towing behind an aircraft as it passes by
The limited time that the display will be there creates urgency in your customer to “Find out what it is about”
The Fear of Missing Out is a powerful motivator
Everybody on a beach stops and has a look as SKY-ADs sails past
Where else do you get that kind of audience motivation to read your message?
Aerial Advertising
Advantages
- Letter banners can be flown a very short notice
- Big Visual Impact
- Attention-grabbing impact
- Blank canvas for graphics
- Message can change
- Large Exposure areas
- Available to fly in most weathers
- On station when you need
- Large readability distance
- Incredible retention rates
- Massive action rates
- Captive Audience to view your message
- Flexible contract periods
Disadvantages
- Severe weather can postpone activity
- Results can be seasonal
Aerial Outdoor Advertising
Involves attaching a very large display behind an Aircraft and flying past crowded areas such as beaches, parks, busy highways and city areas.
Aerial Outdoor Advertising is the king of Active Outdoor Advertising – what else could match the impact of an aircraft display fluttering by?
Your message flying behind an aircraft creates an amazing impact leading to action and motivated customers
People cannot help but look at your message when a light aircraft towing your display flutters by – It is compelling
No other media attracts this level of audience engagement
Aerial Advertising, especially on the Gold Coast, get directly to an audience on holiday ready to spend
It is a perfect motivational form of advertising, if “get them in the door!” is your brief SKY-ADS is the answer you are searching for.
Learn more about Business Marketing with Aerial Advertising – Click here
SKY-ADS offers three types of Aerial Advertising
Letter Banners
Using our stock of thousands of pre-made letter
We assemble your message – same-day service
Billboards
We can produce huge billboards in full colour
This creates a huge impact – Square up to 1:4 ratio
Ultimate
Huge impact of full colour – with the flexibility to change your message each session
Vehicle Outdoor Advertising
Advantages
- Cheaper display costs
- Limited display time when moving attracts attention
- Impact full graphics
- Good retention rates
Disadvantages
- Smaller Billboard size
- Limited Display Area
- Investment for production
- Smaller numbers see the display
- Limited viewing range
- Lead time required for production
Vehicle Billboards
Where the name Transit Advertising comes from; as all vehicle advertising involves trucks, cars or motorcycles transiting about in an attempt to attract attention
Truck Transit Advertising
Involves attaching a medium-sized Billboard to the tray of a truck and driving about to Display your message
Car Towed Transit Advertising
Is similar to Truck Transit Advertising.
With the smaller billboard attached to a trailer and towed behind a standard car or ute.
Motorcycle Outdoor Advertising
Similar to cars, Involves attaching a very small Billboard to the back of a motorcycle and riding about to Display your message
Advantages
- Cheapest display costs
- Limited display time when moving attracts attention
- Good retention rates
Disadvantages
- Very Small Billboard size
- Investment for production
- Limited exposure
- Limited viewing range
- Lead time required for production
Bus Advertising
Advantages
- Big visual Impact for full bus
- Limited display time when moving attracts attention
Disadvantages
- Large production cost required for full bus
- Small panels are only visible from one side of the bus
- Long contract times
- Long lead times for production
Bus companies offer various size spaces for transit advertising on the side of their vehicles as the roam their routes outside
This can range from a small panel to covering the entire bus
Taxi Advertising
Advantages
- Cheaper than a bus
Disadvantages
- Small Billboard size
- Long lead times required for Production
- Cost for production of sign
- Lengthy contract periods
- Limited visibility
Various taxi companies attempt to supplement their dwindling income by attaching small panels to their cars and selling advertising
Passive Outdoor Advertising
Passive Outdoor Advertising might be described as traditional signage
It involves all types of static signs
Roadside Billboards
Advantages
- Big visual Impact
- Blank canvas for graphics
- Message can change
- Large Exposure rates with good location
Disadvantages
- Smaller Billboard size
- Long Production lead times
- Cost of production
- Signs do not move and often blend into the background with time
- Long contract periods
- Visibility issues
Various companies take on the myriad of government permits and requirements to place Billboards at certain locations on the road network
Because of the barriers to entry and the restriction placed on location by the various government entities
Roadside Billboards have climbed in price and are restricted in location
They typically require a large cost to produce a banner to be stretched across the existing frame in the limited locations available
Messages often is rotated around different locations, so results vary with the location
Some locations are barely visible from the roadway they are intended to be exposed to
Bus Shelters
Advantages
- Can be good directional advertising
Disadvantages
- Smaller Billboard size
- Long Production lead times
- Cost for production
- Location visibility issues
- Dealing with local authorities
Various companies or some times the local councils themselves place small Billboards in and on bus shelters
Because of the barriers to entry and the hassle of dealing with a government bureaucracy this tends to be an expensive and frustrating process
Some locations are barely visible from the roadway they are intended to be exposed to
Street Signs
Advantages
- Good directional advertising for a physical venue
Disadvantages
- Very Small Billboard size
- Very Long Production lead times
- Investment for production
- Fixed long contracts
- Static often ignored
Often lost in the background is the street sign converted into an outdoor advertising sign
Some are vaguely illuminated at night
Is a good method of directing customers to a physical venue
Garbage Cans
Advantages
- Good directional advertising for a nearby physical location
Disadvantages
- Small Billboard size
- Production lead times
- Investment in production
- Smell turns customers away
- Poor association
Some local councils provide outdoor advertising on their garbage cans
This “service” is sometimes subcontracted out to various companies
It does provide for a more “legal” advertising than an a-frame placed on the council footpath, which most councils will impound with a ransom/fine attached